Privacy Policy

Effective Date: June 19, 2025

Right Nature Labs LLC (“Right Nature Labs”, “we”, “our”, or “us”) is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, store, disclose, and safeguard your personal information when you visit our website, use our products, interact with our services, or otherwise engage with us. This policy applies to all personal information collected through our website (www.rightnaturelabs.com), mobile applications, and any related services (collectively, the “Services”).

1. Information We Collect
We may collect personal and non-personal information including, but not limited to:
- Identifying information (name, email address, phone number, billing/shipping address)
- Transactional data (purchase history, payment information)
- Health and wellness information voluntarily provided by you
- Internet activity (IP address, cookies, browser type, device data)

2. How We Use Your Information
We use your information to:
- Provide and fulfill orders and Services
- Communicate with you about your account or transactions
- Improve our Services and user experience
- Send promotional content, with opt-out options
- Comply with applicable legal obligations

3. Sharing Your Information
We may share your information with:
- Authorized third-party vendors and service providers under strict confidentiality agreements
- Government authorities or regulators, where required by law or to protect legal rights
- Affiliates, in the event of mergers, acquisitions, or corporate restructuring

4. Tracking Pixels and Retargeting
We use tracking technologies such as pixels (including the Meta Pixel, TikTok Pixel, and Google Ads tags) to understand how users interact with our website, measure the effectiveness of our advertising, and provide personalized content and advertisements across platforms. These tools may collect information about your browsing behavior, pages visited, and actions taken on our site, which may be shared with third-party advertising platforms.

You can manage your cookie and pixel tracking preferences through your browser settings or opt out of targeted advertising by visiting:
- https://optout.aboutads.info/ (YourAdChoices – DAA)
- https://optout.networkadvertising.org/ (Network Advertising Initiative)
- https://adssettings.google.com/ (Google Ads Settings)
- https://www.facebook.com/adpreferences (Meta Ads Preferences)

California residents may opt out of “sharing” personal information for cross-context behavioral advertising by emailing us at support@rightnaturelabs.com.

5. Security
We implement industry-standard security protocols including encryption, firewalls, and access control. However, no method of data transmission over the Internet is 100% secure.

6. Cookies and Tracking Technologies
We use cookies and similar technologies for functionality, analytics, and advertising purposes. You may disable cookies in your browser settings.

7. Children’s Privacy
Our Services are not intended for children under 13. We do not knowingly collect data from minors without parental consent.

8. International Data Transfers (GDPR Notice)
If you are located outside the United States and choose to provide information to us, you acknowledge that your data may be transferred to and processed in the United States. By using our Services, you consent to such transfer and processing consistent with this policy. Users in the European Economic Area (EEA) have rights under the General Data Protection Regulation (GDPR), including the right to access, correct, or delete your data.

9. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):
- The right to know what personal data we collect and how it’s used
- The right to request access to your personal data
- The right to request deletion of your data
- The right to opt-out of the sale or sharing of personal information (we do not sell your data)
- The right to non-discrimination for exercising your privacy rights

To exercise these rights, please email us at support@rightnaturelabs.com. We may need to verify your identity before fulfilling your request.

10. Your Choices and Rights
You may:
- Access or update your personal information
- Opt out of marketing communications
- Request data deletion, subject to legal retention policies

10. Changes to This Policy
We may modify this Privacy Policy. Changes will be effective upon posting. Continued use of our Services constitutes acceptance.

12. Contact Us
If you have questions or concerns, contact us at:
support@rightnaturelabs.com